You have put your heart and soul into writing a blog from scratch. What’s next? Now it’s time to drive some traffic to it.
However, generating high-quality traffic is one of the foremost challenges faced by newbies, especially when each niche has millions of blogs seeking for attention
1) Publish Relevant Content
Engaging and value-adding content is one of the major reasons people follow blogs. Flourishing blogs cater to the precise needs of their audience and offer articles, videos, and infographics etc. that inspire their readers to believe and follow them.
The quality of content depends on 3 parameters:
- The headline
- The content length
- The content quality
A convincing title can direct to 500% more page views. Hence, your post title should grab the readers’ attention, persuading them to read the complete post or article.
Lastly, pay attention to the quality of content being published on the blog. Find out what your audience is fanatical about by using effective keyword research. Once you know what your audience is looking for, generate relevant content ideas.
Remember: Your blog post is competing against two million posts being written every day. Therefore, creating high-quality and relevant content is an important step towards attracting traffic to your blog.
2) Optimize Your Blog’s Content
In order to find revealing content, readers type a particular phrase or question into a search engine, so search engine optimizing your content will assist make your blog noticeable to readers who are entering keywords belonging to your domain.
Effective keyword marketing can help you recognize and focus on the keywords used by your viewers and avoid keyword stuffing, which is damaging to your blog and can earn you a penalty by Google. Google’s tools, Keyword Planner, does not show every one of the terms utilized by individuals to look for substance, and since this instrument is utilized by most bloggers, they end up rivaling set up websites for the equivalent clear catchphrases, keeping new bloggers from getting a higher SERP.
Therefore, besides Google Trends, Google Analytics, and Google Ads, it is sensible to depend on a few under-the-radar keyword research tools like these ones to generate efficient keywords:
- Moz’ Keyword Explorer
Once you have done your research, incorporate a few long-tail keywords in the content’s headline, main body, meta description, and URL. Long-tail keywords have an elevated chance of being read by your targeted audience, drawing them towards your blog.
Lastly, make sure that your blog is mobile-friendly. Google profoundly favors mobile-friendly websites, so it is prudent to use responsive web design, allowing your blog to have a common URL for desktops and mobiles and thereby improving your blog traffic.
3) Implement a Solid Social Media Promotion Plan
Blogging is not just all about writing and publishing to the sites. You need to endorse your content on the top social media platforms such as Facebook, Twitter, LinkedIn, and Instagram, cheering your audience to visit your blog for more content in your niche.
Presently, nearly 81% of bloggers experienced a surge in their blog traffic by spending just six hours per week on social media promotion.
Find out the leading social platforms used by your targeted spectators and create multiple social media posts for each blog post.
Encourage your audience to share your posts by including click-to-tweet or share buttons in a well-known place on the page.
4) Promote Your Blog through the Community
Use Google Analytics to search the websites, blogs and professional forums that your viewers are active on. Engage in social listening and interrelate with the audience on these forums to develop your image as a valuable member of the community.
Cumulative sites and up-vote communities such as Reddit and Triberr that facilitate bloggers share their content and boost their blog traffic. Be sure to compose your blog link when answering questions.
Lastly, submitting your blog in social bookmarking sites like WordPress, Blogger, Wix, Tumblr, Weebly, Joomla, and Diztoday can improve the impressions on your posts, thereby boosting the traffic to your new blog.
5) Engage in Guest Blogging
Guest posting or contributing content to major blogs or media outlets is one of the preeminent inbound marketing tactics that can drive competent traffic to your blog.
Guest blogging not only helps you reach a new viewer but also craft strong social proof for your blog. Significant online blog sites in your specialty (Optimize Smart can offer you important recommendations for finding the best sites in your space)
Collect a list of websites that match your blog’s persona and reach out to the editors to pitch your substance
6) Promote Your Blog through Email Marketing
The email list is by far the precious asset for any blogger. Email marketing can help you connect your readers and encourage them to come back to your blog when they need the latest content in your industry.
First of all – use list-building tools, for example, SumoMe module, Scroll Box, List Builder, and LeadPages to assemble your underlying gathering of people who are probably going to peruse your posts and offer it with others.
Next, send your emails on the best day or time when the receivers’ inbox activity is elevated. Mail Chimp, for instance, has a Send Time Optimization feature that suggests the optimum time when users can send their emails.
Lastly, send an email pamphlet to your rundown of perusers to share new and old (yet effective) blog entries. This will not only boost your page views but also cheer your loyal audience to share it with their network.
7) Measure Your Success
Blogging frequently without analyzing the key performance metrics is not worthy and a waste of time. Evaluate your blog’s success on a daily basis to recognize the weaknesses and transform your blogging strategy.
Use efficient online tools that provide traffic data for your blog, like:
- Google Analytics
- Jetpack Plugin
- WP Power Stats
The significant metrics to keep an eye on are the number of visitors, leads, subscribers, inbound links, and social media shares.
Each of these metrics will suggest you valuable insights pertaining to your blog promotion strategy
Low blog traffic can be annoying, especially after you have spent months writing your blog. Use the efficient tips shared in this post to enhance your blog traffic in today’s competitive blogging environment.