We have a lot of data in hand, but we do not always use the possibilities.
Many companies have become very personal. In fact, only 5% of companies are privatizing it away. This is a very good number.
So why not use adjustments in our marketing strategy?
This is not because of the ignorance of benefits. Marketers may know the value while 94% of companies state that personalities are important to success and the future.
Instead, we do not know how to adjust it. 60% of marketers admit that they want to personalize content in real-time. And there is clearly a mistake in his application.
If you want to customize your email marketing, you do not have to fight. There’s a rather simple but sophisticated way to personalize your email with an easy-to-remember name.
1. Ask the correct question
An honest and effective way to refresh your audience based on personality. Simply by asking the right questions. This can be very easy but it’s very important to ask customers. Why they visit your website, use it, or subscribe to emails. This will give you cost-effective data that can cause your business to send in improperly targeted email.
Let’s see that in action. Paper style, wedding website, is not very responsive to its email. To engage in email marketing, they decided to include their own personality in their campaign.
They admit that not all of them came to their site for the same reason, but they all received the same email. To overcome them, they have developed a strategy to personalize their email.
They just ask the customer “What are you planning?” There are two possible answers. Your marriage or your marriage between friends or relatives.
Based on this response. The customer receives one of two tables and receives 5 different emails for their group.
Feedback on new targeted email is excellent. The Paper Style opening rate increased by 244% and the click-through rate was 161%. This is a quick and easy question. But email is more personalized and works perfectly for business.
2. Generate users
As we have seen in Paper Style examples, your customers have been divided. However, this is more difficult for customer customization.
Customers are created with a lot of data. Instead of asking a question (for example, Paper Style). You can group customers with a mix of features and actions.
A case study confirming that customer value comes from B2B NetProspex’s marketing and Distribution Company. They want to better understand their visitors. And develop more personal experiences for their customers. They take advantage of website behavior and download history and combine each customer into one of the three individuality.
This data is used to send everyone to a series of personal emails.
For example, if the manager’s activity identifies himself as “Christina” (see picture above). The company knows that prospects are more interested in generating demand. On this basis, e-mail rewards direct requests and resources to their needs.
After the personalized marketing introduction. NetProspex saw an increase of 111% in open email rates. This is a smart and personal strategy that delivers targeted customer experience.
3. Take advantage of time and place
It’s no secret that daytime gets better than sending email to others. Like your customers to respond at 8:00 pm or take more at 5 pm e-mail. After all, we believe that A / B is tested and sends the best email time.
However, it is not possible for all your customers to be in the same place to respond to emails simultaneously. You can spread around the world, spread over different time zones and eventually get your email at an unexpected time.
To solve this problem, why not use customer data to send your email at the right time?
This is what Busted Tees must do.
Like most other companies, they send email to all participants simultaneously, regardless of their location. This email was sent easily in Los Angeles, California at one time for American audiences. The brand acknowledges that it does not work. They start their customer segments in different time zones to send the email at the right time for all customers. Emails are sent to reach 10:00 in the inbox. For each time zone. The test results are very large because BustedTees only slightly increases the open rate. Thus, the company has decided to draw more options for the adjustment to be considered.
Working with marketing and sales. They decide to send an email to a specific clock to make the biggest impact. They also handle the content that is most relevant for customers to create. Based on customer data they examined the opening of a former client. And sent an email where they received the best time to open this customer.
Your full-time test has proven to be a winning formula for BustedTees. Client response is important because companies register CTR more than 11%. Positive sales were also positive, resulting in an increase in email revenue by 8% in one night. This confirms that the time for email is important.
4. Configure the behavior of automated email triggers
Behavioral trigger messaging is a real-time response to how your customers are using your product.
If Facebook sends you an email because you have not logged in for 5 days, this is an email that triggers behavior. They work amazingly. If you do not use it, you must!
Emails that spark tomorrow is 152% higher than traditional email. They are an essential tool for communicating and turning Window customers into lifelong customers.
Email trick privately, but easy to automate and can be delivered for various actions for customers. Upsell and cross-selling, hosting, reintegration, and more. Additionally, there are special gadgets depending on the company to send a good E-mail trigger. Intercom.io for B2B, GetVero.com for e-commerce and Spark Page for B2C.
Analytics tools provide unexpected but imaginative emails that are private personal examples. You email the user when Moz uploads the new data to their account. It just tells them that there is new data that you can see. There’s also a big action button labeled “Show My Campaign Data.”
This is the use of behavior that means when a customer returns to their site and encourages them to use the product. This is a specialist who has a reminder that Moz comes in and has value for the customer.
5. Customize your business
Adjustments are not limited to the use of your customer data. You can also customize your brand. Personality can weaken the big business side and enhance the relationship between you and your customers.
An example of this work comes from HubSpot.
They run multiple exams to personalize their email and interact more with their customers. They try to send two emails. One of them came from HubSpot. Others are more personal. This comes from the marketing team.
The result is interesting. Click through company rates is 0.73%. However, if the email comes from a HubSpot marketing team member, the download rate drops to 0.96% and 292 additional clicks generated. The email sent by someone to click is more likely. It also shows a positive customer response to a more personal business.
HubSpot tests to fine-tune email work well, but you can go further to make your business more informal and personal. Exam aspects like the tone of voice, pronouns like “we” and “I” and make your email as if they are from real people. The customer replies here.
6. Customize custom email and landing pages
Customizing your email is an important step in engaging your customers more effectively. But your company can do more. You can link specific email and landing pages to increase your success rate.
If you have the look and feel of your email and landing page, you need to call the same action on customer actions. This results in a consistent experience for customers. Who increase conversions by displaying content based on personal data.
Nuffield Health, a fitness organization, has decided to take part in their strategy, and the results are remarkable.
Their goal is to increase membership subscriptions and generate more leads by combining personal emails and landing pages. They continue to build several landing pages. That fit into different customer segments and write personalized emails for each segment. Email and landing pages contain content similar to the same purpose. Intended to convert customers based on their particular business interests.
Plans to function as Nuffield Health saw significant increases in clicks through rate and conversion rates. They left the conversion rate of 1% from previous campaigns up to 8%. This indicates that the customer will respond correctly to a customized, targeted campaign that is synced with all contacts.
As you can see from the above study, adjustments are successful. Customers can focus on their business and improve their email marketing strategies.
This is also a marketing strategy that can be accessed for your business. Focus on the data you have or can collect with your customers and see how they are used. It’s easier than you think, you can start now.
If you have any questions about customization or other good examples, please comment below. I want to talk!