Defense against foreign interference in the United States. That is one of Facebook’s top priority Mark Zuckerberg. Who focuses on this year, he said Wednesday.
The issue is very sensitive and leads to good discussions about media and web reporting. Special Prosecutor Robert Muller warned in court that the foreign claim was due this spring. President Trump has signed an order to punish this intervention earlier this week.
So far, Facebook has taken the following steps:
Detection and removal of fake accounts before elections in various countries;
Overseas campaigns from Russia, Iran, Mexico, and Brazil. That have been trying to influence elections in other countries.
There is an economic incentive to combat misinformation.
More close cooperation with the government – including Germany, the United States, and Mexico – to enhance security during elections.
Set new transparency standards in the advertising industry. That gives advertisers more responsibility for the ads they provide.
Thanks to machine learning, Facebook detects and issues more than one billion fake accounts between October and March. This has doubled the safety of workers from 10,000 to over 20,000 over the past year. That is identifying and cutting off accounts related to the network of people. Who started a coordinated campaign to spread false information.
Facebook is also influenced by false information that can contribute to violence. This generally reduces the spread of false information. It uses an international fact-finding network to search for emerging or reported publishers. It is providing false information about the virus and assessing tariffs as incorrect.
Advertisers who are currently posting political ads on Facebook must disclose their identity. Ads are placed in a public archive that can be tracked. In addition, companies whose ads are related to different topics should be reviewed.
Facebook has used a free vote commission to check its role in elections. That is including its effectiveness in preventing abuse.
Facebook must be “improving and ahead of the curve,” Zuckerberg said. “to take high investments in security and their partnership with” security and government experts. As no one can solve this institution alone. “
This is “just a race weapon and Facebook is far beyond,” said Rob Enderle, senior analyst at Enderle Group.
“When you go to the government, the company’s efforts may not be enough,” he told The E-Commerce Times. “The government can continue to deal with bad offenders and send them to a country or company. Which makes data identification and deletion impossible.”
Besides, publishing on Facebook is free, so rogue countries can “use machine learning and in-depth learning to increase mass publishing and posters on a scale,” Enderle said. “It’s like a Whack-a-Mole, but there’s a million flowing mole.” .”
Partnering With Others
“We have a long-term relationship with other technology companies to combat security threats. And we have improved our cooperation from time to time,” Facebook spokeswoman Jay Nancarrow said.
“Over the past few months, Facebook has helped organize meetings with other technology companies. To discuss efforts to protect polls and address cybersecurity threats,” he told Times e-commerce.
The company has signed the Cybersecurity Technology Agreement and “worked with the FBI, the US Department of Homeland Security and others to protect the election,” Nancarrow said.
“There’s still a lot to do, but we encourage, for example, the establishment of the FBI’s Foreign Affair Task Force,” he said.
False accounts are still invisible and Facebook cheats consumers, says Zuckerberg.
“This system will not be perfect,” he said, “but by investing in artificial intelligence and more people, we will continue to improve.”
According to Zuckerberg, government and industry coordination on Facebook has improved. But requires better alignment with governments, high-technology companies. And independent experts such as the Atlantic Council. This spring, Facebook signed a consultation agreement aimed at preventing interventions in the elections.
“Government goals go beyond control, while social media is about personal involvement,” said Michael Jude program manager at Stratecast / Frost & Sullivan.
“The government has no reason to be involved in such relationships,” he told The E-Commerce Times.
A No-Win Situation
“Facebook is dead,” said Ray Wang, senior analyst at Constellation Research.
“What appears to be reddish in California does not seem to be anyone in Texas. They get an explosive device on the plane to deter people’s noise. And they are fighting the plane because they are not enough,” he said. E-Commerce Times.
However, Facebook has criticized some conservative commentators, “and it is unfair and not,” Wang said. “Good luck that determines hatred and what does not.”
The US conservative believes that Facebook and other technology companies. That are investigating their publication for no reason and launching $ 1 billion in action against them.
Meanwhile, the United Nations believes that the definition of Facebook “terrorism” eliminates inconsistencies.
“This is a legal issue, but there is no incentive to use Facebook,” said Jude of Frost.
“If Facebook is trying to protect the election, it must be clear how this affects its users,” Jude said. “If Facebook is an area of freedom of speech, it cannot control the authorities, it’s supposed to be well the police.”
“Social media sites,” say that this is an open forum, but they are really advertised by companies who are directly interested in consumer perceptions, “he said.” They need to open their forums completely and then tell the government if they want the police to talk, and continue. “
Facebook’s efforts to cope with false information are ineffective, according to Jews, for “there are so many ways to build what they can build”.